Companies that offer good link building services launch and manage a link building campaign with the aim of growing organic and ethical search engine optimization of your website. A well structured, well-thought and knowledgeable link building will prove its worth with time giving both immediate short term and long-term positive results. A company experienced in this, and striving to prove results would maintain reports on the progress of the links created as part of the campaign. This must include the current and previous rankings, preferably daily or weekly basis to keep a track on the progress.
After the recent developments in Google algorithms, two effective tactics for link building have cropped up, namely – Guest Blogging and Content Creation Onsite with promotion.
Link Building Services – What Is Good and What Is Bad
Not all link building services are ethical. Depending on the site from where the links are taken, some links can harm your website’s reputation and affect its rankings.
With internet services rising so fast and mushrooming in every nook and corner, many people or rather companies, provide link building services promising to get you #1 on Google within no time. These seductive promises often result in disappointment and highly built aspirations leading nowhere practically. Link building, ethically, genuinely with and from reputed websites is not a child’s play. Links provided with fake websites, or low quality websites are unethical and termed as “black hat” links, they tend to get expensive and anyway get caught by Google. When noticed by Google, it costs penalty and the website can be racked off the ranking chart such that it may not be found even in the first ten pages of the search. This is caused by poor links from low reputed websites.
Website/Domain Authority and Matter with Links?
External links are like relations. The website authority is rated on the popularity score. The website/domain rating goes from 0 to 100. The lower the score, the lesser is the popularity. If good sites give you links, connect with you, and build a mutual relation, you will have good traffic flow of quality target audience. If bad reputation sites give you links, or take your links, then you will receive that kind of crowd on your website, which obviously will not be potential target audience.
Link Building Stands Viable Even After the Penguin Update
After the Penguin update many changes have come in the strategies and working of search engine optimization. For example, the content quality now has to be best, original and genuine. However, as far the link building is concerned, as long as they are built with well-reputed sites, without any forgery, they are organic, and follow the correct process, link building is here to stay for long and will work its wonders.
In fact, link building services used with social media and guest blog posting is the new trend.