I take Google as the example and no doubt it is one of the most widely used search engine across the globe. Apart from Google, Bing, Yahoo, etc will also employ the similar algorithms that uses these key factors, What are those key factors?
Your content needs to be very unique and not copied from other web pages, copying the content from other websites is called as plagiarism and subjected to several copyright acts if alleged. Thus using somebody’s content is better not practiced and advised, because Google spider searches the directory and finds the unique content rather than copied, it respects the original publish. You need to concentrate and create a unique content, be it images, videos, stories, etc. When these contents are widely shared, Google evaluates the backlinks your content has generated, greater the number higher the rank. Hence copying the content will nowhere help you, as it is self destructive move.
When your content is sought to be most searched and unique, you need not to worry about the traffic, by default you will be ranked higher. But if you are pushing your blog or brand among other competitors, you need to do little more than they are doing.
Assume that two companies having the same product, but one company has created so many external backlinks than the other, hence it will be the one which gets the priority in search engines rather than the other despite having similar content(product).
So You have to communicate with other websites to make sure that there will be supportive external links published for the exchange of money or a backlink.
SEO and DA
SEO is the language that most of the search engines understand and tend to obey, if I have define it.
You should be using the desired keywords in every vital section of the post, like in Title tag, Meta tag, Description tag. Google has recently updated its search mechanism and frequent content updation will fetch you better rankings than the other, hence you need to update your blog with new content every week.
Domain Authority is one more aspect that is important in deciding the strength of the blog. Every blogger should understand it and learn how to increase the Domain Authority of their blog because DA corresponds to the value of your blog.
If there are any other simple tricks that you are following to get a better ranking in Google, please do share them with us in the comments below.